Worth Focusing SEO Strategies

Building a strong, versatile and responsive website and promoting it across the web is not an easy task. It takes a lot of time, efforts and strategy to build a website user and search engine friendly. SEO professionals and online marketing experts often use a wide variety of strategies to gain optimum advantage.

Here are a few strategies worth focusing:

Local SEO

According to a study, 97% of internet users search for local businesses online. Hence, it is clear that online businesses cannot afford to overlook local SEO.

By optimising your website for local search terms and key phrases, you can attract local customers. Here are a few ways to improve your local presence:

  • Verify your Google My Business listing.

  • Insert a Google Map in your site.

  • Add local keywords in your content.

  • Optimise meta tags.

  • Use and optimise Yelp listing.

  • Use your local address.

  • Establish your brand image from the start in the local market.

Accelerated Mobile Pages (AMP)

According to ampproject.org, the AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

According to TechCrunch, the average AMP page currently loads four times faster than non-AMP pages. Median load times are under one second.

Key benefits of using Accelerated Mobile Pages (AMP):

  • Speed

  • Accessibility

  • Experience

Click-through rate (CTR)

According to Google, Click-through rate (CTR), a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are performing.

In other words, it is Ad Clicks ÷ Ad Views = Click-Through Rate (CTR).

How to improve Click-through rate (CTR)?

  • Identify digital marketing funnel.

  • Improve the quality of your content.

  • Use high-quality and attractive images across the website.

  • Stay relevant, consistent and effective.

  • Never use irritating text and images.

  • Use long-tail keywords on your landing pages.

  • Include call-to-actions in your content.

Focus on RankBrain and Hummingbird Algorithm

What is RankBrain?

According to searchengineland, RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare queries. It was launched in early 2015 and is used globally by Google.

What is Hummingbird Algorithm?

Google Hummingbird is a search algorithm used by Google. Google started using Hummingbird about August 30, 2013.

Now the question arises, how to optimise a website for RankBrain and Hummingbird Algorithm?

Here is the answer:

  • Focus on intent.

  • Take advantage of social media.

  • Create useful and authentic content.

  • Use rich snippets.

  • Focus on improving CTR.

  • Embrace mobile optimisation.

  • Understand the concept of knowledge graph.

  • Improve the overall speed of a website.

So, include these elements in your <strong> online marketing strategy </strong> and see the difference.