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Sometimes, small errors or mistakes may cost a lot. Most business owners suffer losses when their websites suddenly get penalised. That is why, it is important to take good care of websites. What is a Google penalty? According to Wikipedia, "A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. The penalty can...

Would you like to generate more leads? Wondering how internet marketing tools can help? Here are a few internet marketing tools to excel: Coschedule CoSchedule is an all-in-one content marketing editorial calendar solution. You can use it to plan, organise, and execute content marketing projects in one place without any hassle. Tips: Use it to streamline the social media p...

Are you looking for innovative ways to boost your website’s traffic? Do you want to accelerate your digital marketing efforts? Here are a few powerful websites to boost your website’s traffic: Facts: 54% of small businesses currently have a website. 72% of mobile users consider it important for a website to be mobile-friendly. According to Forrester, 93% of onli...

Launching a website is an easy task; however, promoting it is a complex one. Facts: 93% of consumers who search on mobile make a purchase — half of them within the hour. 73% of consumers lose trust when a business’s online listing is inaccurate. 53% of consumers that saw a business video contacted that store within a month. 97% of internet users search for local busine...

Do you want to drive more traffic to your website? Do you want to reach the right people at the right time? Do you want more ROI? If yes, you should choose PPC. According to Wikipedia, Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a networ...

Want to improve your site’s rankings and performance? Looking for more precise SEO techniques to reach your target audience? Discover few optimisation techniques: XML Sitemaps It is a known fact that Google likes XML sitemaps. Basically XML sitemap is a detailed list of URLs present on your website. It tells Google’s bots how your site is organised. Tips: You ca...

Videos are one of the best ways to convey messages. No wonder, marketers use video marketing to gain traffic as well as search engine rankings. Here are a few effective video promotion tips & techniques: Add video to your website Create a video and host it on your website. This will not only increase the overall visibility of your website, but also help to engage visitors. Interactive ...

If you have a small online business and looking for result-oriented, cost-effective, and efficient tools to grow your business, there is a great array of digital marketing tools to exploit. These digital marketing tools will help you to: Minimise potential risks. Improve brand image. Engage customers. Manage and streamline tasks. Achieve business objectives. Her...

PPC campaigns generate huge profits for online businesses. According to online marketing experts, PPC is an effective tool for reaching targeted audiences at the right time. What is PPC? According to wordstream, PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, r...

SEO is effective for all types of businesses and helps them to improve their visibility. However, devising an effective SEO strategy is complex and need high level of expertise. Here are a few things to include in your SEO strategy: Business profile listing "A local business listing is an online profile that contains your business name, address, phone number, and other details." Online business...