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Do you want to Optimise your business performance Improve conversion rate Improve customers' experience If yes, you must learn to optimise your landing pages. Of course, it is quite difficult to optimise landing pages. Here are a few proven techniques to optimise landing pages: Start with an apt Heading Headings are the most critical elements when it comes to landing p...

Do you want to make your website fast? Do you want to improve your website’s performance? Here are a few ways to improve your website’s performance: Minimize HTTP Requests (Hypertext Transfer Protocol) According to a study, 80% of the end-user response time is spent on the front-end in downloading all the components of a page, such as: Images, Style sheets, ...

Successful implementation of digital marketing tools can improve growth. In fact, modern digital marketing tools improve brand image. Here are a few effective digital marketing tools for business marketers: 1. Google Analytics Google Analytics is a profound web analytics service that provides complete reporting as well as analytics tools for websites. It helps users to track/monitor website tr...

Most online businesses fail to get the desired success because they don’t give due respect to SEO trends. As a result, they witness: Low growth rate Fast attrition That is why, it is imperative for online businesses to keep abreast with the upcoming changes. Here are a few upcoming SEO trends: Keyword volume This is a vital component of SEO. So, use effective keyword rese...

If you want your business to grow seamlessly, you need to focus on content marketing. Today, it is easier to create high quality content with the help of several tools and techniques. Here are a few content marketing tools: Feedly Feedly is the best tool to accelerate your content searching, reading, organising and sharing efforts. Use it to read interesting stories and news around a specific ...

Businesses have tons of data; however, they often fail to utilise it. That is why, they should use powerful business intelligence software tools to drive expected results. Vital Benefits of Business Intelligence Tools: Eliminate future risk Align business operations Enable quicker and smarter decisions Help to gain insights into customer behaviour Improve cross-se...

SEO tools are the real instrument of success for most online business; however, there are still some businesses that do not use advanced SEO tools and waste their precious time in performing unnecessary tasks. Use SEO tools to: Ensure growth, Eliminate redundant task, Speed up internal and external activities, Improve reputation. Here are a few SEO tools: Cog...

Businesses always want to use social media to: Increase their brands’ awareness, Drive traffic, Generate new leads, Improve return on investment, Boost brand engagement. However, most of the time, they fail to choose the right social media tools. Here are a few social media tools to choose from: Quuu If you want to increase social media following, use Qu...

Today, it is important for online businesses to improve their productivity as well as standard of working. For that, they need to come out of their old school techniques and rely on advanced business applications. Advanced business applications not only eliminate unnecessary paperwork, but also save time, money and efforts. Here are a few productivity enhancing business applications for small bu...

One of the biggest challenges online businesses face today is to keep pace with fast changing algorithms and the latest SEO changes. Here are a few basic elements that should not be missed: Keyword Research Keyword research is the most vital aspect; in fact, it is the basic building block of any campaign. Tips: Create an initial list of keywords. Align your list using a good Ke...