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Whether you are starting a new online business or want to know the pace of your success you always need to use certain number of metrics to measure your business’ growth rate. There are certain tools and techniques that help you to measure and monitor the overall growth rate. Here are a few online marketing metrics to use: Website traffic According to Wikipedia, Web traffic is the amount of...

Do you want to create high quality articles? Do you want to expand your writing skills and knowledge? Here are a few content marketing tools to use: Pocket Pocket helps you to save interesting articles, blogs, study material, videos and more from the web. Once saved, the list of content can be viewed on any device (iPad, iPhone, Android, Mac, Kindle Fire, Kobo, etc). Key Featur...

A high bounce rate indicates that something is wrong somewhere which needs to be fixed. But the question is- how to fix it? Here are a few significant ways to reduce your website’s bounce rate: Make sure pages load quickly No one likes slow loading websites, so, always ensure that your website loads quickly. If your website is slow, people are likely to bounce. Tips: Use https://d...

Do you want to achieve good rankings? Want to combine different SEO techniques to gain an edge? If yes, read this article: Search engine works in 3 stages: Crawling – where content is discovered; Indexing, where it is analysed and stored in huge databases; Retrieval, where a user query fetches a list of relevant pages. (source: makeuseof) So, an un...

E-commerce industry is flourishing like never before, even in this scenario if your e-commerce website is not performing, which means something is wrong somewhere. Here are a few e-commerce trends to watch: Multi-channel marketing campaign Today, it is important to rely on multiple channels to achieve success. So, exploit the full potential of social channels to promote your website/e-commerce...

Selection of an appropriate channel to run your marketing campaign is vital. Companies select right channel, however they lag behind to exploit its potential. Here are a few advanced social media tools to choose: Send Social Media Send Social Media is a great tool to manage the entire email marketing campaigns, as well as launch mobile text messaging strategies. With this tool you can post te...

A survey of small and medium-sized companies has revealed that those using social media marketing see healthy returns on their investment. Here are a few social media marketing tactics for business owners: E-books When it comes to: Generating valuable leads, Building brand awareness, Educating and inspiring people, Enticing customers. Write high quality e-books...

SEO implementation requires technical skills. That is why, it is imperative for web developers to understand the basic technical elements as well as webmaster’s guidelines to make a website search-engine friendly. Here are a few technical elements to focus on: Integration of Webmaster and Google Analytics tool It is one of the most essential elements that should not be ignored. It helps you...

Is your website struggling for rankings? Or You want to know how to make your website technically sound? Go through this article to get a comprehensive idea. Here are a few technical checkpoints to consider: Do not use “#” in URLs If your website has special characters i.e. “#” in its Uniform Resource Locators (URLs), remove it because Googlebots do not support URLs with “#”. Tips...

When it comes to good rankings and traffic, systematic SEO can help. This is where semantic SEO comes in. Semantic SEO is all about making a website flawless and seamless. Here are a few things to consider: Focus on RankBrain (it is a query interpretation model) RankBrain is an artificial intelligence system, which helps Google to process search results and provide relevant search results for...