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Do you have an e-commerce store? Do you want consistent growth without investing too much? Here are a few e-commerce trends to follow: Product description Write fresh descriptions across the website in order to gain prominence. Tips: To save time and efforts, use Automated Insights to create fresh product descriptions. Write persuasive descriptions. Test ...

If you have a website on WordPress and want to improve its overall functionality and performance, use third party plugins, like MonsterInsights, Page Builder, etc. Here are a few plugins to use: MonsterInsights MonsterInsights plugin allows you to connect your WordPress website with Google Analytics, so that you can analyse your website as well as the source of its visitors. Page Builder P...

Creating an engaging blog can be a real challenge. You need to create something unique that your audience will love and become your loyal readers. There are many ways to create a blog that can make it unique and competitive in its niche. Here are a few proven guidelines: Know your audiences Knowing your target audience is the key. Carefully research your audiences. Your research/survey shoul...

It is a known fact that managing digital marketing campaigns is the toughest work because it involves different aspects of SEO - link building, social media management, content management, etc. However, with the help of online marketing tools you can manage your digital marketing campaigns easily. Let’s explore opportunities provided by online marketing tools: Moz This tool helps you to simp...

If you want to improve the functionality as well as performance of your WordPress site, you must use effective plugins, such as WP-Sweep, WP-Optimize, etc. Here are a few plugins to use: WP-Sweep This effective plugins helps you to clean up unused, Spammed comments, revisions, auto drafts, deleted comments, unapproved comments and duplicate data. WP-Optimize WP-Optimize the most-installed...

Competitors always keep you on your toes. Watching what your competitors do can teach you about your business to gain success. Here are a few steps to follow: Find your competitors You can't beat your competitors, unless you don't know them. That is why, it is essential to know your competitors. To identify your closest competitors, you need to conduct a search (Google search) about your targe...

Whether you are a small business owner or a new start-up, you need to adopt smarter marketing techniques/ideas in order to improve: Sales ROI Business image Here are a few smart marketing ideas: Upload relevant content One of the best ways to market your business is to write and upload relevant and fresh content on your website. Helpful and informative content helps t...

According to Wikipedia, user experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. User experience design includes elements of interaction design, information architecture, user research, and other disciplines, and is concerned with all facets of the o...

B2B landscape is quite complex and difficult to win; however, with the help of certain lead generation techniques, the goal can be achieved. Here are a few lead generation techniques: E-books E-books are one of the most effective ways to attract B2B leads. E-books improve a website’s traffic by offering readers with in-depth information about a specific subject. Benefits: Improves...

According to Wikipedia, a Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques. To avoid a Google penalty, you first need to understand the basic concepts of SEO, Google algorith...