Common UX Mistakes to Avoid

According to Wikipedia, user experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. User experience design includes elements of interaction design, information architecture, user research, and other disciplines, and is concerned with all […]


Effective B2B Lead Generation Techniques

B2B landscape is quite complex and difficult to win; however, with the help of certain lead generation techniques, the goal can be achieved. Here are a few lead generation techniques: E-books E-books are one of the most effective ways to attract B2B leads. E-books improve a website’s traffic by offering readers with in-depth information about […]


Ways to Avoid a Google Penalty

According to Wikipedia, a Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques. To avoid a Google penalty, you first need to understand […]

Social Media Marketing Tips to Improve ROI

Social media marketing is one of the most creative ways to improve ROI. However, it is quite difficult to devise effective strategies. Facts: 48 % of the businesses lack a robust social media marketing strategy. Over 42% of the customers expect to receive a reply from a brand on a social network in less than […]


Smart Marketing Automation Software Solutions

In today’s highly competitive world, it is difficult for businesses to: Generate leads Attract customers However, with the help of productive marketing automation software solutions, it can be achieved. According to a study 79% of marketers in different industries use some kind of software to help them manage their businesses. Each year companies lose an […]


Project Management & Planning Software Solutions

If you want to plan, organise, and manage resources, use powerful project management and planning software solutions. Project management and planning software helps you to manage projects and resources, streamline work processes as well as track success rate. Here are a few smart project management & planning software solutions for modern managers: JIRA Software This […]


Productive and Popular Chrome Extensions for SEO

There are certain Chrome extensions, which will help you to reach: Right people, Perform critical SEO task, Improve your reach. Learn how to use various effective Chrome Extensions for SEO: SEO Quake This is the most popular and authentic Chrome extension that shows vital metrics such as Alexa Rank, Google Index, Bing Index, and much […]


Powerful Content Syndication Platforms

Are you looking for new ways to syndicate your content? Want to improve the overall visibility of your content? According to searchenginewatch, content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. Benefits of content syndication: Increases traffic by […]


Improve the Effectiveness of Your Multichannel Digital Marketing Campaigns

Because of a constant flow of information and brand messaging, online businesses need to devise a strong multichannel marketing campaign. An effective multichannel marketing campaign uses direct and indirect means of communication to reach the targeted audiences. Here are a few ways to improve the effectiveness of multichannel digital marketing campaigns: Content marketing Content marketing […]


Incredible Marketing Ideas

If you have a small business and want to promote your products and services, use local marketing techniques. Here are a few proven local marketing techniques and ideas: Create educational videos According to a study: YouTube has over a billion users. YouTube is the second largest search engine, right after Google. Video on a landing […]