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SEO industry is dynamic because its parameters are ever changing. Marketers often fail to understand the exact reason behind the drop of traffic. Here are a few reasons why a website loses its traffic: Change of address Most websites lose their traffic, because online marketers fail to notify the change of address (URL) to Google. It gradually minimizes the traffic as well as rank. Hence,...

Building a strong, versatile and responsive website and promoting it across the web is not an easy task. It takes a lot of time, efforts and strategy to build a website user and search engine friendly. SEO professionals and online marketing experts often use a wide variety of strategies to gain optimum advantage. Here are a few strategies worth focusing: Local SEO According to a study, 97% o...

To transform your normal website into a money generating machine, you need to understand various known and unknown concepts of SEO and internet marketing. You also need to know your buyers’ behaviour and psychology to gain substantial advantages. Here are a few SEO and internet marketing techniques to know: Unnatural links Today, many website owners obtain unnatural links to improve their r...

An effective way for online businesses to build their brand is to use relevant online marketing techniques. Of course, it needs an innovative approach and a good understanding of your business, industry, consumers as well as the current online marketing techniques and trends. Here are a few online marketing techniques: Responsive and mobile-optimized websites According to a report, time spent...

Conversion rate optimisation techniques are important.  Though techniques vary according to the nature of online business, yet there are something common to carry out. Here are a few techniques to increase conversion rate of a website: Promote the best selling products Promote your best selling products in order to attract new visitors and retain old customers. This technique helps cust...

SEO is unpredictable and somewhat obscure to most of the online marketing experts. That is why, it is essential to utilise the proven and effective ways to improve the overall visibility of a website. Here are a few proven and effective ways to follow: Optimise Google featured snippet According to Hubspot, a Featured Snippet appears in some search engine results pages (SERPs), usually when a q...

In today’s scenario, SEO techniques can easily improve a website’s rankings and attract visitors. It includes different types of proven techniques such as creating high-quality content, adding relevant tags, optimising a website, fixing issues, making a website fast and much more. Here are a few proven SEO techniques: Page titles Most of the marketers think that title tags do not make any...

Wondering how to combine multiple SEO practices, tactics and techniques to gain utmost advantages? Find out how to use excellent SEO techniques to improve your e-commerce marketing efforts. Focus on Out-0f-Stock Items Many e-commerce website owners leave the page as it is, if the item/product is sold out. You should immediately redirect the page to a new page or inform users when products will ...

Starting a business using WordPress is a great idea because it provides you with complete control and allows business owners to manage it efficiently. With the help of special WordPress plugins, it is possible to support and improve your website’s functionality. Here are a few special WordPress for business owners: BackupBuddy Hardware failures and malicious server attacks are common these d...

Whether you are an SEO professional or a marketer, you need to use tools and resources that can simplify your task and accelerate your marketing efforts. Here are a few tools for SEO professionals: PipelineDeals It is one of the most versatile customer relationship management and sales CRM software solutions. It helps you to organise, track, as well as manage deals, leads, and contacts. As a ma...