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A website reflects the quality and strength of your business. It is no secret that it is all about maximising the return on investment. Studies show that attaining the final objective is dependent on fulfilling a set of protocols, standards and benchmarks. However, it is quite difficult to adjust a website according to the set guidelines. That’s why it’s necessary to invest time and effort i...

It is no secret that online marketers always strive to improve their overall ROI through SEO techniques. However, tangible improvements in ROI can be achieved through landing page optimisation. Here are a few techniques to improve landing page conversions: Headlines Always write clear and concise headlines. Tips: Write relevant headlines. Never mislead readers. Include key...

Social media is an integral part of any business’s success story. In fact, in today’s digital environment, businesses cannot afford to ignore social media. According to some studies, social media is an efficient lead generation tool: 74% of online adults use social networking sites. Social media may account for as much as 57% of your sales funnel. 81% of consumers resear...

SEO is a process that no business should avoid. In fact, having the right on-page strategies help to improve a website’s overall usability. Here are a few SEO elements successful business owners follow: Page Speed Slow load times not only affect conversion, it may also affect your organic search ranking. Therefore, you should keep an eye on PageSpeed. Use https://developers.google.com/s...

You might have heard about Facebook marketing; but, have you ever heard about Facebook Reach? Let’s find out… According to Social media examiner, Facebook reach is the number of unique people who saw your content. In other words, it is a measurement of your brand’s audience. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. There are d...

Good design and relevant content can convert browsers into customers. In other words it will improve conversation rate. Here are a few techniques to improve conversion rate: Simplicity Simple, clean and relevant web design can dramatically improve the overall conversion rates. Tips: Use logical web designs. Make a wise use of sidebars. Update website template. Use...

If you want to track your social media audiences, improve current social media marketing efforts for attracting users, use free social media analytics tools. These tools are ideal for: tracking social media performance, monitoring competitors, discovering trending topics, and providing helpful suggestions. Here is a list of useful tools for social media analytics:...

People use SEO techniques to: Improve business’s visibility Improve sales Improve marketing efforts Generate leads Mitigate risks Improve bottom lines Here are a few SEO techniques: Optimise for Google Questions People enter their queries in the search bar to find answers. Hence, include “FAQ page” on your website; this will help them to find answ...

Your website reflects your business’s image. That is why, it is essential to create a trustworthy and authentic website that can attract and sustain the maximum number of customers. Following are a few steps to make your website look trustworthy: Include an "About Us" page "About Us" page is all about you, so include your identity, address, contact information, company history, etc. Emai...

Social media is all over the place. It has successfully captured the interest of all businesses across the world. However, as a small business owner, you should ask yourself a question, whether you have the right plans, tools, resources, time and money to invest in it before starting a social media campaign. There are numerous social media sites out there and new ones are emerging every week. Ho...