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Mobile web and how it has a huge influence
Mobile web is huge! There is no doubt that its growth and the continued use of social media has made it even easier for users to access the internet and find the information, products and services they want, within seconds, wherever they are. As a result your website needs to be fully mobile compatible to meet this new and constant demand. Half of all people in the U.S. own a smartphone and ...
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Social media continues to be a powerful influence
  Social media isn’t going anywhere. In fact, it’s still growing and the number of social media users is increasing. A few years ago people were saying it would reach saturation by 2013 and then start to lose its grip. This has not happened. Social media has changed the way we communicate and the way we use the internet, and with the massive growth of mobile web social media is more po...
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PR will help boost your SEO
Press releases and articles will help to boost your Sep if they are done properly. Every time you write and release a news release you will also be incorporating keywords and adding a link. When this information is posted on a news website or in a website like PR web, it creates the potential to be shared, read by real people and the link becomes a back link that can be followed back to your websi...
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Do we need printed material anymore?
Yes! When it comes to marketing, for your local customers and people who meet you in person, there is still a need for printed material to use for marketing purposes. While you may not need as much as was once needed in the days before the internet, there is still a need for some professionally printed material to hand out. Business cards are still used today. Many of them have information that...
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Is email marketing worth doing?
Yes. Email marketing is still an important way of staying in touch with customers and followers. The art of good email marketing however is not to allow the mail you send to turn in to spam. Many businesses shy away from sending out emails from a fear of being relegated to the junk folder or removed by the spam filter. And the truth is, sometimes this will happen. But if your emails are timely, in...
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Are you loosing new visitors to your website?
There is no doubt that good internet marketing will attract people to visit your website. The bigger issue however, is how do you keep them coming back and how do you encourage them to stick around and read your content, staying for longer? This is the Holy Grail. In technical terms it is referred to as the ‘Bounce Rate’. The bounce rate is the speed by which a user leaves your website afte...
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Pay Per Click Campaigns – what you need to know
The first think to say about PPC is that it works! It really does. There is little doubt that its effectiveness will give you the return in investment you are looking for. Having said that, too many people start PPC campaigns and then wonder where all the sales are. The problem is that PPC campaigns are hard to get right. When they are done correctly, they really do reap rewards, but if the key...
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Why SEO works
We are still seeing articles and comments on social media questioning why SEO is needed and if it works. Here are our top reasons on why SEO really works and why you should be using SEO for your business. SEO saves you – time, money and resources SEO is one form of marketing that cuts down on the time-consuming, budget guzzling features that can be attributed to many other forms of marketi...
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Does SEO really give me a return on investment?
This is a question we are sometimes asked by businesses who are considering outsourcing their SEO activity. Here are some of the ways SEO will give you are return on investment (ROI). Return on investment is something that needs to be accurately measured from the moment the SEO plan is implemented. And of course in order to do this properly, base line figures are required. Here is what you n...
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Re-vamping your website
How often do you give your website a fresh new look? Keeping your website looking fresh, cared for and up to date has been proven as a tactic that will maintain visitor levels to the site and interest in your company. We have been doing our own research and are amazed to discover that the largest percentage of website owners will not re-vamp their website at all. Some have had their sites for o...
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