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How to improve your weekly email blast
You do send out a weekly email blast, don’t you? If you don’t, we strongly suggest that you do. A weekly email blast is still a powerful way to communicate with your customers. We acknowledge that in recent times the email as suffered a decline in popularity, especially from customers. However, this is because some companies have gone overboard and bombard their customers with overly sales-pit...
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Tips for article marketing
Article marketing has been getting some bad press lately. A number of industry blogs have highlighted article marketing as an annoying result of the spam culture online. We can’t disagree with this opinion, it is hardly unsurprising, when a simply search online will reveal the vast amount of terribly written articles there are online, claiming to be expert opinions on a whole range of subjects! ...
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Use LinkedIn to improve your professional reputation
We heard a comment the other day that shocked and surprised us. A business owner was heard to say, “I don’t bother with LinkedIn, it is of no use to me. I’m not interested in job hunters and there are no customers on there.” The reason we were surprised by this comment is because it came from a stationery business owner who was struggling to increase sales, and looking for ways to incre...
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Update your website regularly to keep it fresh.
Recently published statistics suggest that over 70% of websites remain untouched for months at a time. To be fair, we are not sure how this statistic could be easily established, short of continuously visiting all the websites regularly over a long period of time. However, we do believe there is some truth in it. Many of our new clients come to us for help with a new SEO campaign and we quickly le...
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Competitions are great ways to boost your visibility and give SEO a helping hand.
In the past, retail business, and hospitality businesses have been the sectors of industry most likely to take advantage of competitions as a way of promoting and marketing a brand. However, recently the trend has grown and increasing numbers of companies from a hugely diverse range of industries are running competitions. Here are some of the reasons competitions are increasingly popular as a m...
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Is SEO just about rankings?
Although some companies would have you believe it, the answer to this question is no. Good quality, effective SEO is about far more than just search engine rankings. We have said it before but we often wonder if the term SEO should be changed to something more accurate to what SEO really means today, like Internet Optimisation Tactics. To start out with, SEO, Search Engine Optimisation, was ...
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Promoting yourself effectively online
We have been receiving an increasing number of enquiries from individuals who wish to promote themselves as experts or professionals in their field. Amongst this group of enquirers are scientists, writers and entrepreneurs. They see the value in developing their own personas and names online. This is an exciting new development for us. In the past the majority of our work has centred on establi...
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Getting a return on your SEO investment
Making sure you get a return on your SEO investment is easy if you are working with the right team. Although a good SEO company will not make promises about results, they will be able to develop a range of tactics for your business, to suit your business needs. That’s why a return on investment is possible, because good SEO is designed with an individual business in mind. Although it uses a r...
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How to boost SEO with a weekly email blast
Do you send out an email blast to existing customers and people on your mailing list? If you do, here are some tips to help you use this type of communication to boost activity on your website and positively influence your rankings on search engines. If you follow our blog you will know we are firm believers in using many different tactics to boost SEO. This is one of them. It costs nothing, ta...
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How to write good quality articles that really help SEO
Do you engage in article marketing as a method of promoting your business and boosting SEO? We’ve been supporting clients to succeed with their article marketing for a number of years now. Over that time we have developed a range of tactics and tricks to improve article writing and help make them more successful. First, let’s look at what makes an article successful. The answer is simple ...
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